Full Sail Discussion Post: Personal Branding Part 2

The logos, colors, and fonts, as described in my first post, are perfect the way they are, and I have spent years developing this style of color. Now that I have chosen a font that is freely available to use, I can begin working on new images to communicate what I am about as a person and also the main selling point of my business, Chastity’s Chess Challenge.

I have designed a new draft of a logo for my Twitch Streams that I can use sometimes. It combines the progress flag but also the very readable white text on a black background. In the center is the chessboard with the light and dark squares of C0 and 40 in hexadecimal.

What this image communicates is that chess is not for a specific group of people. You don’t have to be a rich white cisgender heterosexual man to play chess. People may have this idea that just because these people dominate the official over-the-board tournaments around the world, you can’t learn to play the game for your enjoyment with friends and family.

And with the internet, everyone has a way of being able to play with opponents in different countries! And the online chess scene is also a sport in every sense that football or baseball is. People do play competitively in tournaments and sometimes there even are cash prizes.

But for anyone who has played chess as long as I have, the greatest satisfaction is the war of the mind that takes place between two people. In the battlefield of the mind, there is no such thing as race, gender, or sexual orientation. Therefore, the progress flag reminds us that this game is for all people!

In fact, I asked AI to make a song about how Chess is for everyone. This will also be a part of my brand message.